PRODUCT

Straumann is a global leader in the manufacture and supply of dental equipment and offers a diverse range of digital products and services on its platform. A prosthetic selection guide, ROI calculator and a custom order management module are some of their digital solutions.

Requirement

Product strategy & UI / UX design and Front-End Development

Applications

A prosthetic selection guide.

ROI calculator for Dentists.

Custom order management module.

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Process

Customer journey mapping

Jobs to be done framework

Design Strategy and Approach

Brand identity definition based on color theory and mood boards.

Wireframing of the product flow using hand-drawn sketches.

Creation of high-fidelity mockups using tools such as Adobe XD and Figma.

Usability test iterations with both the client and user groups after each phase.

results

1. Designed and Revamped 9+ Platform and additional flows over a period of 3 months

2. Launched 17+ landing pages and campaign to spread awareness among dentists

3. Rapid prototyping helped cut down cost and validate ideas faster.

Prosthetic Selection (Demo)ROI Calculator (Demo)

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